River City Cycles is a leading Cannondale dealer in Brisbane’s south eastern suburbs, owned and run by Craig Saunders. It’s always had above average presentation for a suburban store, but now it features an Australian first.
Sugoi are trialling a themed display area which completely takes over a section of the store’s floor space. Sugoi is part of the Cycling Sports Group (CSG). Here are some views of the new display:
River City Cycles, as seen from the street is a spacious, triple fronted store.
This is your view when you walk into River City Cycles through the front door, with the Sugoi section in the back left corner. There is a large bike display area to the right the area that you can see in this picture.
The Sugoi section fits into about 20 square metres of floor space.
These suggestions for colour coordinated outfits from head to toe may result in add on sales.
A nice clean full length mirror is just was customers are looking for when trying on clothes, especially women.
Detailed technical information like this helps sell the benefits of high tech, higher priced product to customers.
This display combines strong branding with a consistent use of colour, style and typeface.