Claude Altin’s busy Mega Bike store is located in the city centre of Adelaide, on its main shopping street, Rundle Street, just a few doors down from the eastern end of Rundle Mall.
It’s a strong tourist and visitor precinct with the major galleries, museums and universities just one block to the north and restaurants with sidewalk seating all along Rundle Street.
Claude has capitalised on his prime location and passing trade by designing and manufacturing his own South Australian jersey. It features the state floral emblem, Sturt’s Dessert Pea on the front and the South Australian bird emblem, the Piping Shrike (a type of magpie) on the back above the city skyline along with his store logo.
Claude says this jersey is a strong, long term seller.
His second great clothing idea can be seen in the photo in the form of the sign above and bucket below.
Megabike offers a $40 discount on his South Australian jersey if customers ‘trade in’ any old jersey. Being light, compact and not fragile, these can be economically shipped to Rwanda where they are donated to aspiring cyclists.